When I tried to figure out how to explain why this colorful TEDtalk by a book designer who's been around since the '80's is crucial watching for any author, I was stumped.
All I can say is, this not only made me fall in love with books all over again, it also made me wish I had this guy on my team. (Not to mention I suspect he'd be a riot at Friday night cocktails, but I'm getting off topic....)
The Mr. Kidd's barely-repressed hostility towards e-books aside, whether you design your own books or not, you've got to watch this:
